The bridge between wheeling and streetwear is hard to ignore.
Shaden Phillips introduces himself as a model, actor, and professional mountain bike rider with nine years of continuous experience. His repertoire of tricks includes the deathspin, no front wheel wheeling, seat stand, drag, combos, no hands, and his favorite, the 720 deathspin. Ensuring safety during stunts, he wears a helmet whether performing in parks or on the streets.
His participation spans various campaigns and performances, such as the Queen Jubilee parade in 2022, two Burberry B series campaigns in 2021, and the Dazed x Instagram campaign. He also travels internationally for competitions, where he showcases tricks and teaches enthusiasts how to master them.
Bikelife constitutes Shaden's lifestyle, one he cherishes in his daily routines. He embarked on his biking journey at the age of 4 and has maintained his passion since, citing its benefits in promoting health, fitness, and social interactions within the cycling community.
passion and dedication for both industries are often inherently intertwined
Editorial & Commercial
For Shaden, one of the best parts about being a biker in the UK is the network that comes with it.
‘When I go to ride outs, there are so many younger bikers who will say “this is my dream, I want to do this and that.
” But for me, it's the same because I grew up with those exact same feelings.’ The opportunity to mentor the next generation, to pass on the love of biking and the lessons learned along the way is a massive part of the journey.
Phillips has established himself in two hugely competitive worlds, carrying himself with the confidence often only possessed by industry veterans. Having been scouted as a model in a bike shop, his passion and dedication for both industries are often inherently intertwined
Travel Diaries
Discover Shaden's biking journey across various international destinations, as he combines his passion for biking with exploration and adventure.
